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JONES DISTILLERY

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Karen is the owner, distiller and face of the gin company, yet the old brand did not resonate with her or the people that knew her. You can’t sell something if you don’t believe in it yourself.

The objective was simple. To rebrand Karen’s gin range to compliment and reflect her. Playful, fun and expressive with a commercial edge.

Using illustration and a vibrant colour palette we were able to achieve a brand that Karen herself can sell. Jones Gin’s listing and sales continure to grow and the range is expanding soon.

WHAT CAN WE DO FOR YOU?

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Start up

There are many challenges with working with owner run start up businesses as they often have a vision that we must understand and interpret to creative solutions. Karen has been a joy to work with as she came to us for our expertise, often giving us free reign to make the best product for her.

WHAT THE CLIENT SAID

Craig perfectly understood the brief and executed it in a way that filled me with confidence. Often holding my hand through the process and I am delighted with the outcome. 2020 is going to be big year for me and thanks to Lyfe it’s a year I’m now looking forward to.

Karen Murray - Master Distiller

Are you looking for a branding agency to take your business to the next level?

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